Rad boards

Rad Boards is a fun exploration of customisation, inspired by my own childhood passion for making things. Following my time at H&M, I wanted to see if I could design a super simple, joyful journey for building a skateboard. Simplicity was the priority for the flow, letting the board lead the experience.

I used AI to imagine a new way of previewing the custom board in action before purchase. This exploration shows how imaginative motion and clean visuals can make a complex custom builder feel premium and intuitive.